Our Story

Why potty training?

I wish to share my story of how I ended up teaching potty training. It all started in spring 2019. A children competition for inventions took place in Estonia. My eldest child, who had just turned 5, invented a self-emptying potty for the competition.  My husband found the idea so good that he deiced to build it. Something like this had never been done before. That led us into the startup world. We have now developed three prototypes, and one has been granted for a utility model (patent pending). When the first prototype was ready, I showed the invention to other parents. I wanted to know what they think of it. During these conversations, I learned that, although the invention is nice, it did not solve the whole problem for parents. It removes only the pee and not the feces. During these many interviews and conversations, I realized that parents actually need help with potty training. The question of how to get rid of diapers simply and efficiently required a solution. I also learned that investors are not interested in potty training topics. From there, an idea was born to gather different sources for potty training into one place and helps parents.

That is my story of how I ended up being a potty training coach. Since 2020 I have helped thousands of families in Europe through my potty training online courses and webinars. Now I would like to share my knowledge also in America.

Annika Joy Meitern


Make potty training fast, fun and efficient!


We are helping parents to save time, money, and the environment.

A 2-year-old's use the toilet. Through that we will reduce diaper waste. We believe that our children deserve a clean planet

Diaper waste is produced primarily in western countries, where average potty training age in 3 years on even more. Diapers are like plastic, that decomposes over 450 years but unlike plastic diapers are not recyclable. In US 50 million diapers end up in landfills each day.


We care about planet Earth and do anything we could, that our children, the next generations would have a clean planet to live on.


Who we are?

Parents with expanded personal experience with toilet training.

Annika Joy Meitern


Mother of two, potty training specialist, PhD in biology and dance teacher 

Richard Meitern


Father of two, scientist, inventor and IT specialist


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